.png)
For more than two decades, Michaels Audio & Video has been the preferred choice for many in Grand County for all audio & video needs. At Michaels AV, we are innovating at the intersection of design, functionality, and home automation in order to created the world's most technologically advanced homes and businesses. Our team is curated of enthusiastic future thinkers that are driven to improve the way you interact with your living spaces and professional environments. Our mission is to create lasting relationships and to design custom experiences through innovative entertainment and automation systems. We are a team that designs with the benefit of thirty years of experience and up-to-date knowledge of new technologies. We are passionate about creating innovative environments and are always bringing new ideas to the table.
By calling Michaels at the earliest design stages, you may rest assured that your system beautifully integrated with your home. Whether you're retrofitting or building a new home, we can work with you from needs analysis through design, wiring, and installation. We keep up on the latest technology, and help you plan for the future.
Whether building a new home or simply wanting a new television, we create custom systems based on each environment. There's no charge for this original assessment, we are passionate about personalized design based on your needs.
When we design systems, we make the work "disappear," by removing the unsightly clutter that can accompany sophisticated equipment. Hiding all the wires is only the beginning to making a custom design intuitive and simple.
You won't have to drive far to find what you need for the right price. We carry a vast line of audio-video and electronic products, including most brands and product lines. Everything we offer is priced matched with Denver and Best Buy.
We work closely with contractors and builder at the earliest stages to design audio-video, automation, and security systems in custom homes. In addition to installation, we pre-wire your home to fit to your design.
Michaels AV is locally owned and operated. Given our location in Winter Park, you won't have to contract down to Denver for servicing or products.
The City of Chicago, an ad for a truck driver, George Lucas, and a GTI hatchback—these were all signposts on the path leading to the founding of Michaels Audio & Video, originally in Fraser, now in Winter Park, Colorado.
"The icing on the cake," he says, "was when they took WGN Chicago off the local cable system and I couldn't watch Cubs games in Grand County any more. I immediately became one of the first DirecTV dealers in the county, so that I could continue watching the Cubs!"
Michael's experience with integration goes back many decades. Born in Chicago, he never lived there full-time until 1983. As the ink dried on his two art degrees, he headed to the Windy City, home of his beloved Cubs. There he answered an ad for a truck driver for one of the top high-end audio-video stores in the United States. "The company owner must’ve seen something in me," says Michael, explaining how, instead of driving a truck he was hired as a technician. He installed equipment for discriminating homeowners in Chicago’s most prominent neighborhoods. "I’ve installed equipment for some very famous Chicagoans—people you’ve heard of!"
When Michael was ready to move on to his next life adventure, he gave notice to the company—but, again, the owner had insight, and offered him the opportunity to move into sales. For the next seven years, Michael became one of the most respected audio-video salesman in the country. He attributes his success to one simple rule: to focus on customer needs instead of moving as much product as possible, and to provide the highest level of service after the sale.
"At that time, this was a unique approach in the electronics industry," Michael says. "Today, I follow the same principles in operating my own business." Michael's claim to expertise is not just words. In fact, along with nine other AV experts from around the country, he was flown to California to act in an advisory capacity to LucasFilm, a company owned by George Lucas of Star Wars fame. There, Michael's expertise helped set the standard for today’s home-based equipment."None of the home audio equipment at that time could really capture the sound of a film," Michael explains. "With LucasFilm, we went to the mat and addressed every single aspect of creating Surround Sound for the home. We started a standard. I guess you could say, for example, that your Yamaha receiver has a little bit of me in it."
Shortly after his California experience, a friend introduced Michael to the Grand County area, and Michael knew that he wanted to make it his home. Soon after moving there and making new friends, he found that there was a demand for his audio-video expertise, especially among builders. In this way, Michaels Audio & Video was born. Operating at first out of his GTI hatchback, Michael pre-wired new homes and installed TVs, stereos, satellites, and home theaters. Today, Michael Schurer's respected business is based in Winter Park, Colorado. He lives nearby, and drives around town listening to Cubs games live on XM Radio. "And now," Michael states, "my technicians drive around installing things I would have never dreamed of all those years ago!"
